Know the pros and cons

What are you good at?

That’s a question we all want to know about ourselves, as well as the question that occasionally comes after it: What aren’t you good at?

If you don’t know how to answer those questions about yourself, keep reading—I’ll help you come to a better knowledge of yourself.

If you’re thinking about starting a business, identifying your strengths and your weaknesses isn’t just an exercise to make you feel good (or bad) about yourself. It’s a process that will allow you to understand how you can be most effective at what you do, and where you’ll need to improve if you want to be successful.